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Norwegian Seafood Council Secures Erling Haaland in Promotional Partnership Deal

Renowned Norwegian football sensation Erling Braut Haaland enters into a 2.5-year promotional agreement with the Norwegian Seafood Council.

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Norwegian Seafood Council Secures Erling Haaland in Promotional Partnership Deal
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Erling Braut Haaland, the esteemed striker for English Premier League club Manchester City, solidifies a 2-year promotional collaboration with the Norwegian Seafood Council, heralding a union between football excellence and Norway's renowned seafood industry.
Acknowledged globally as one of football's elite talents, Haaland's endorsement signals his personal affinity for Norwegian seafood, emphasizing its integral role in his upbringing and dietary preferences. Commencing on April 1, 2024, the partnership underscores mutual aspirations for promoting seafood's virtues of taste, health, and sustainability worldwide, although financial details remain undisclosed.
NSC CEO Christian Chramer expresses delight in joining forces with Haaland, citing his stature as a football icon and the shared reputation of Norwegian seafood as exceptional global exports. This collaboration coincides with NSC's additional agreements with Norway's national men's and women's football teams, collectively championing Norway's seafood treasures on the global stage.
The announcement comes amidst Norway's attainment of the world's premier seafood exporter status in 2023, surpassing China. Spearheaded by the Tromsø-based Norwegian Seafood Council, funded through tariffs on seafood exports and overseen by the Norway Ministry of Trade, Industry, and Fisheries, the organization continues to bolster Norway's seafood industry's international prominence with representatives stationed in key global markets.
 
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