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Tri Ocean Seafood Shifts Focus: Decreases Tuna Reliance, Embraces Value-Added Offerings

The impact of COVID-19 severed direct communication channels between Kaohsiung, Taiwan-based Tri Ocean Seafood and its extensive European clientele. Consequently, Tri Ocean's General Manager, Chi-Ching Huang, faced a clear objective at the 2024 Seafood Expo Global in Barcelona, Spain: navigate the challenges posed by the pandemic and strategize for continued business success.

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Tri Ocean Seafood Shifts Focus: Decreases Tuna Reliance, Embraces Value-Added Offerings
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"Tri Ocean Seafood Adapts Strategy Amidst COVID-19 Challenges, Explores New Markets and Product Offerings"
Amidst disruptions caused by COVID-19, Kaohsiung, Taiwan-based Tri Ocean Seafood is reaffirming its commitment to European clients at the 2024 Seafood Expo Global in Barcelona, Spain. General Manager Chi-Ching Huang emphasizes the importance of maintaining relationships with longstanding partners while navigating shifts in the company's strategy.
Tri Ocean's client base extends beyond Europe to countries like South Africa, Vietnam, and Japan. However, with challenges such as rising costs and regulatory hurdles in the tuna-fishing industry, the company is reevaluating its approach. Historically focused on providing tuna in raw material form, Tri Ocean now seeks to diversify its offerings, tapping into the value-added products market.
New product lines, including packaged crispy shrimp and tuna-based chips, reflect the company's pivot towards convenience and innovation. Tri Ocean is also pursuing vertical integration by expanding processing capabilities and seeking partnerships globally.
As the seafood industry evolves, Tri Ocean emphasizes its proactive stance, aiming to anticipate market trends and consumer preferences to ensure sustained growth and relevance in the market.
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