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Increasing Demand for Seafood Snacks Among Consumers

Research conducted by the Norwegian Seafood Council (NSC) has found that a significant majority, 75 percent, of seafood consumers prioritize retailers that provide a diverse range of seafood options.

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Increasing Demand for Seafood Snacks Among Consumers
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The Norwegian Seafood Council (NSC) has launched a new insight series, with its inaugural article delving into evolving consumer preferences and market dynamics. Highlighting a growing demand for diverse seafood options and convenient, healthy proteins, the NSC explores trends such as the rise of seafood snacks like fish jerky and the popularity of subscription-based meal kits. The article also discusses how the seafood industry is innovating in response to increased home meal consumption, including upscale meal kits and frozen innovations. Additionally, the NSC reports on the success of salmon-based dishes like sushi and poké bowls, which cater to health-conscious consumers seeking customizable, on-the-go options. Drawing from its latest trends report and consumer behavior data, the NSC aims to provide valuable insights for seafood businesses navigating a rapidly changing market landscape.
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